Matt Cutts is the head of Google’s Webspam team, and the unofficial spokesperson for Google’s search algorithm. For obvious reasons he’s somewhat of a celebrity in the online marketing world. Matt regularly releases Youtube videos related to Google search engine optimisation, and when he speaks, we listen! If you’re at ...
There are many website factors that affect SEO or search engine optimisation. Some are simple, some more technical. Because different website software is coded differently, the platform you choose for your website makes a big difference. If you have a WordPress website, it’s already well structured for basic SEO, there ...
When searching for information on the Internet, many people simply enter a search term in Google and keep changing it until they eventually find a suitable website. But this might not be the best way of finding the results you are looking for quickly. There are techniques you can apply ...
Using social media for SEO and digital marketing is now a proven low cost of entry marketing option. With a wide variety of choices and limited time and budget, business owners face the challenging decision of which social media platforms to focus their marketing efforts on. There are several factors that should ...
Online reputation management is essential for both individuals and companies that want to be taken seriously and experience any kind of online success. Imagine, for example, that a Google search for your company name leads to a number of online customer reviews. Whether the person searching finds themselves looking at ...
Every business out there needs to have a web presence, and even the kinds of businesses that you wouldn’t think rely on the power of internet marketing to boost their sales. Everything from massive e-commerce sites to local pizza delivery joints can harness the power of the internet to boost ...