SEO Copilot Blog

November 9, 2014

On-Site and Off-Site SEO Explained

Many businesses with an online presence now understand the need for implementing an SEO strategy. But search engine optimisation is a broad area of activity, and many specialist tactics and strategies are used by SEO companies. It can be confusing or difficult to manage SEO campaigns without breaking things down ...

October 7, 2014

Does Social Media Impact SEO?

SEO Copilot Blog , Social Media & SEO

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Social Media Marketing (SMM) and Search Engine Optimisation(SEO) have been the buzz words on every online marketer’s lips for a long time now. And for good reason. But does social media impact SEO, increasing website visitors from search engines? When you think about standard SEO practices such as structuring content around keywords ...

August 8, 2014

What is Search Engine Optimisation (SEO)? [Infographic]

SEO Basics , SEO Copilot Blog

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Every business wants to rank on the first page of Google, and for good reason. This search engine is the first place people look for a product or service. So what is search engine optimisation, or SEO? This infographic answers the question “What is SEO?”, sharing some compelling SEO statistics, ...

August 8, 2014

9 Ways To SEO Your Blog Posts And Drive Search Traffic

SEO Basics , SEO Copilot Blog , Website Optimisation

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There are so many blogs out there that starting out in the blogging world can be a daunting experience. But actually, there are certain strategies for search engine optimisation (or SEO) that successful bloggers use to gain a competitive advantage. Whether you are blogging for business leads, or monetising your blog ...

July 9, 2014

9 SEO Myths and Conspiracy Theories

SEO Basics , SEO Copilot Blog

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The world of Search Engine Optimisation, or SEO is changing at such a pace that it can be hard to keep up with best practices. Amongst all the confusion, there are a number of “SEO Tips” floating around the internet that are straight up lies. If you want to separate ...

July 2, 2014

How to set up Google Authorship (and why it matters)

SEO Copilot Blog

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UPDATE: After three years Google has completely dropped all authorship functionality. You can read about the rise & fall of Google Authorship on Search Engine Land. The web has traditionally been an anonymous place, but understanding who is the original author of a particular piece of content is vital. This minimises the ...

June 19, 2014

How search engines work (in plain English!)

SEO Basics , SEO Copilot Blog

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Most of us use search engines multiple times in a day, but how much do you actually know about the way search engines work? Google and other search engines are working hard behind the scenes to create useful search results for us. Before making a purchasing decision, consumers use Google or another ...

June 8, 2014

Avoid Lost Website Traffic: Website Redesign SEO Checklist

SEO Checklists , SEO Copilot Blog , Website Optimisation

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It can be a great idea to redesign your website now and again. The process can invigorate new life into your online presence, and ensure that your readers, clients, and customers know that you are actively improving your site experience for them. But there can be a downside to site redesign. Often, ...

May 28, 2014

The 5 Golden Rules of Link Building

Link Building , SEO Copilot Blog

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Backlinks continue to be a dominant part of Googles search algorithm, essentially acting as “votes” for your website. But not all links are created equal! There was a time five years ago when many SEO packages were focused on creating as many backlinks as possible. But in 2014, it just isn’t ...

May 5, 2014

SEO terms every business owner should know

SEO Basics , SEO Copilot Blog

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Search Engine Optimization is changing all of the time. One minute you are told that you need to build links, the next that you have to invest in creating video content – and with all this SEO information we receive on a daily basis, it can be hard to know how to ...

Chris Finnegan, founder of SEO Copilot has been involved in the SEO industry since 2007. As a systems engineer turned local marketing expert Chris combines the technical aspects of search engine optimisation with local marketing strategies to grow your website leads and sales.

A ‘nature geek’ Chris can be found gardening and bushwalking when away from the desk.

Connect with Chris on Twitter or join our mail list for the latest SEO news, tips and special offers.